Tired of Low-Cost Competitors?
Patients don’t say no because of price. They say no because of uncertainty.
Our system is designed to create confidence that leads to an easy "Yes".
Converting Prospects into Treatment Programs is Getting Harder
Current and future changes in the healthcare market, consumer psychology, and the field of audiology mean private practices can no longer get by on "business as usual".
In a Challenging Market...
Are You Unintentionally Driving Away Patients?
With an industry-wide treatment rate of just 50%, many hearing providers are making well-intentioned mistakes that are losing patients daily. A few simple changes can lead to 15-20% practice growth in most clinics.
Is Your Practice Losing Revenue Because of Inconsistent Sales?
A structured consultative selling system doesn’t just increase treatment acceptance - it lowers marketing spend, differentiates your practice, and builds long-term trust.
Reduce Your Marketing Costs
Help more of the candidates you already have, without spending more on ads.
Become a "Market of One" Practice
Differentiate your treatment plans so clearly that price stops being the deciding factor.
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Create a Consistent Patient Experience
Turn every consult into a confident, high-converting experience, without guesswork.
Introducing Consultations that Convert
This program is the culmination of years of training, coaching, experimentation, and business development across thousands of hearing consultations in multiple practices in the United States and internationally.
Here's What To Expect Inside the Program
Patient First is a self-paced program that includes video lessons, scripts, templates, worksheets, role-play exercises, patient presentation templates, and recorded coaching sessions.
The lessons are bite-sized (under 10 minutes), and designed to view between appointments, so you can fit this valuable skill-building into your busy clinic schedule.
Chapter One: Psychology and Mindset 🧠
Lesson 1: Is Sales a Dirty Word?
Learn to overcome mental blocks around what it means to "sell" hearing treatment.
Lesson 2: The Psychology of the Hearing Provider
Uncover and address subconscious hangups that sabotage patient interactions.
Lesson 3: The Psychology of the Patient
Learn how to optimize your consultation process to best serve today's new consumer.
Chapter 2: The Choreographed Consultation 💃🕺
Lesson 4: Identifying Goals & Creating Alignment
Learn to build a dynamic of collaboration and become your patient's "Trusted Guide".
Lesson 5: A Powerful First Impression
Create immediate trust with an intentional first interaction.
Lesson 6: Discovery 2.0
Go from "taking a case history" to building patient buy-in for positive change, while defusing potential objections before they happen.
Lesson 7: Preparing for the Hearing Evaluation
Learn to set the stage for an "experiential" hearing eval while building momentum for a collaborative treatment conversation.
Lesson 8: Conduct a World-Class Hearing Evaluation
More than just a hearing test, the evaluation is an opportunity to create deeper understanding and alignment with your patient.
Lesson 9: Life-Changing Demonstrations
Shift from a conversation about "hearing aids" to a demonstration of a brighter future for your patient.
Lesson 10: Presenting Treatment Options
Guide patients to optimal treatment programs without sticker shock or appointment-killing objections.
Lesson 11: Getting Commitment for Treatment
Learn how to guide patients to a committed decision during the initial consultation while defusing the risk of cancelled orders and returns.
Chapter 3: Addressing Objections 🤝
Lesson 12: The Guide to Managing Objections & Roleplay
A comprehensive guide to the most common objections and how to build a culture of roleplay practice in the clinic.
Lesson 13: The "AAA" Framework
Never get stumped by an objection again with this simple, professional, and natural response framework.
Lesson 14: Financial Objections
Learn to effectively respond to cost and financial objections while staying aligned with your patient and maintaining trust.
Lesson 15: No Companion Objections
Increase your companion show-up rate and learn how to stop losing patients who attend without a key decision maker.
Lesson 16: No Trouble/No Hurry Objections
Learn how to move a patient from ambivalence to commitment and stop hearing "I need to think about it".
Chapter 4: Advanced Topics 💡
Lesson 17: Advanced Pricing & Presentation Strategy
Subtle tweaks to pricing, presentation order, and presentation visuals that make a major impact on treatment acceptance and technology level.
Lesson 18: The Righting Reflex
Learn to avoid the Achille's Heel of hearing providers: over-educating and persuasion.
Lesson 19: The OARS Framework
An evidence-based approach borrowed from Motivational Interviewing (MI) that is shown to reduce denial and increase patient buy-in for treatment.
Lesson 20: Change Talk
Learn to recognize and support patient-initiated motivation to change - powerful for stubborn patients.
Lesson 21: Current Patient Upgrade Consultations
Three powerful strategies that lead to patient-driven early upgrades, in-house extended warranty revenue, and significantly reduced patient attrition to competitors.
Bonus #1: Recorded Group Coaching Sessions 🧑💻
Peek behind the scenes of live coaching sessions with Dr. Stewart and real-world practice owners in the trenches for implementation advice, roleplay sessions, and more.
Bonus #2: The Market of One Program 📈
Most practice owners struggle to figure out how to "compete" in a crowded and competitive market.
The reality is, in today's market if you try to compete you're either racing to the bottom on price or fighting for the bloody middle of the market.
What if instead, you could become a "micro-monopoly" for hearing care in your market?
Using principles from the leading businesses and marketers from around the world, Dr. Stewart will teach you how to become a "Market of One" practice.
About Your Trainer: Brad Stewart, AuD
Brad has practiced audiology for over a decade and built a successful multi-location, multi-specialty private practice from scratch in the Dallas, TX market.
After systematizing and automating his practice, he made a profitable exit in 2021.
Brad is a self-proclaimed "business nerd", and finds joy in solving challenging business problems through systems. Now, he shares those successful systems with other private practices through his programs and consulting.
Programs that Brad has developed include Marketing Automation 2.0 (used by over 200 clinics internationally), the Audflow Consultation Tool, and the Mobile Practice coaching program and Mobile Marketing course.
About Your Trainer: Tom Goyne, AuD
Dr. Goyne's professional interests lie in the process of creating and applying solutions to the specific needs of his patients, fellow audiologists, and future doctors of audiology, drawing from extensive experience and interest in the latest evidence-based techniques.
His private practice, Aberdeen Audiology, is a multi-office/multi-provider practice in the Philadelphia suburbs that features auditory processing, amplification, cochlear implants, and balance/vestibular services.
Through his consulting work and his position as an adjunct professor, visiting lecturer, and clinical preceptor with Salus University, Dr. Goyne mentors and supports current and future doctors of audiology, supporting and advising them towards better outcomes for their patients and practices alike.